The Rise of Content Curation

Content curation is the process of gathering and organizing relevant information from various sources in order to share it with a specific audience. It has become increasingly popular in recent years as a way for companies to save time and resources while still providing valuable content to their audience.

According to a survey by Curata, 62% of marketers curate content on a regular basis. This trend is likely to continue as more companies recognize the benefits of content curation, including:

• Time savings: By gathering content from multiple sources, companies can save time and resources that would otherwise be spent on creating original content.
• Increased engagement: Curated content is often more shareable and engaging than original content, which can lead to increased social media shares and website traffic.
• Establishing thought leadership: By sharing high-quality content from industry experts, companies can position themselves as thought leaders in their field and build trust with their audience.

The Role of Outsourcing in Content Creation

While content curation has become increasingly popular, many companies still choose to create original content in-house. However, this approach can be time-consuming and expensive, particularly for small businesses or those with limited resources.

This is where outsourcing comes into play.

Outsourcing content creation involves hiring a third-party provider to create content on behalf of a company. This can include anything from blog articles and social media posts to videos and infographics. According to Upwork, 57% of companies outsource content creation, with the top reasons being:

• Cost savings: Outsourcing content creation can be more cost-effective than hiring in-house writers or designers, particularly for smaller businesses or those with limited resources.
• Expertise: Outsourcing content creation allows companies to tap into the expertise of professional writers and designers who may have specialized knowledge or experience in a particular industry or niche.
• Time savings: By outsourcing content creation, companies can save time by allowing someone else to handle the writing and design work.

The Challenges of Content Creation and Outsourcing

While both content curation and outsourcing have their benefits, there are also challenges that companies must consider when deciding which approach to take. These include:

• Quality control: When outsourcing content creation, companies must ensure that the content meets their standards for quality and accuracy.
• Consistency: Both content curation and outsourcing require companies to maintain a consistent brand voice and tone across all channels. This can be challenging when working with multiple providers or when content is created by different teams within the company.
• Scalability: Content creation can be time-consuming, which can make it difficult for companies to scale their content production as needed. Outsourcing can help overcome this challenge, but companies must ensure that they have a reliable provider who can deliver high-quality content on a consistent basis.

Real-Life Examples of Balancing Content Creation and Outsourcing

Many companies are successfully balancing content creation and outsourcing in order to meet their content needs while staying within budget and maintaining quality standards.